Who Makes Wild Fable? Target's Young Women's Brand
Wild Fable is an owned brand by Target Corporation, exclusively available at Target stores and on Target.com. Launched on August 3, 2018, Wild Fable was introduced as a key part of Target’s strategy to offer distinct, trend-forward fashion options to its customers.
What is Wild Fable?
Wild Fable is positioned as a trendy line of young women’s apparel, accessories, and shoes. Target itself describes it as an “apparel & accessories brand for young adults.” The brand focuses on providing fashion-forward items at accessible price points, with many everyday tops, bottoms, and dresses typically ranging from approximately $8 to $40, and outerwear like quilted bombers or faux-fur jackets reaching up to about $50. This pricing strategy makes current trends available to a broad audience.
Wild Fable’s Product Range and Design
The brand offers a comprehensive assortment of clothing and accessories. This includes popular categories such as jeans, dresses, tops, loungewear and activewear, swimwear, skirts, shorts, sweaters, footwear, and various accessories. Wild Fable is inclusive in its sizing, offering garments in XXS-4X and numerical sizes 00-30, along with a dedicated Curvy line for jeans. All Wild Fable products are designed by Target’s in-house design team located in Minneapolis, ensuring a consistent brand vision. The brand also engages in collaborations, such as “Wild Fable with Demetra Dias,” which featured swimwear designed with Gen-Z creator Demetra Dias, available on target.com.
Where to Find Wild Fable
Wild Fable is an exclusive brand to Target, meaning it can only be purchased at Target retail locations and through Target.com. Any listings found on third-party marketplaces like Amazon, eBay, or Poshmark are from independent resellers and not directly from Target. As an owned brand, Wild Fable items are covered by Target’s 1-year guarantee for returns or exchanges with a receipt, aligning with the company’s broader return policy.
Wild Fable’s Place in Target’s Brand Portfolio
Wild Fable is one of several owned women’s apparel brands offered by Target, each catering to different styles and preferences. Other notable sister brands include Universal Thread, known for casual denim and basics; A New Day, which offers a more classic and work-appropriate wardrobe; Knox Rose, featuring bohemian styles; Ava & Viv, focusing on extended sizes; and Auden and Colsie, specializing in intimates and loungewear. Future Collective is another fashion-forward brand. Among these, Wild Fable stands out as the most trend-forward and youth-oriented brand. The brand remains active and popular, with over 1,200 items available on Target.com, and Target continued to promote Wild Fable with dedicated brand videos as recently as November 2025, confirming its ongoing presence and relevance in the market.
Frequently Asked Questions
Is Wild Fable a Target brand? +
Yes, Wild Fable is an owned brand by Target Corporation. It was launched by Target on August 3, 2018, as an exclusive line for its stores and website.
Who makes Wild Fable clothing? +
Wild Fable clothing is designed by Target's in-house design team, based in Minneapolis. This ensures that the brand's trendy aesthetic and quality standards are maintained under Target's direct oversight.
What kind of brand is Wild Fable? +
Wild Fable is a trendy line of young women's apparel, accessories, and shoes. Target describes it as an "apparel & accessories brand for young adults," focusing on current fashion at accessible prices.
Where can I buy Wild Fable products? +
Wild Fable products are sold exclusively at Target. You can find them in Target stores nationwide and online at Target.com. Listings on other platforms are from independent resellers.
When was Wild Fable launched? +
Wild Fable made its debut on August 3, 2018. Target announced its launch alongside other new owned brands, expanding its fashion offerings for various customer segments.